For the past couple of weeks, the ratings for Duck Dynasty have been good, but not great. In the past, the show had been able to grab, on average, 8 million viewers a week. Last week, the show managed to get only 2.5 million viewers. This week the show only had 2.3 million views. It remains the number one cable show one Wednesdays, but it no longer is tops for the week among cable shows. That honor now belongs to The Walking Dead.
Some are saying the show has been airing too long, and that two seasons is the maximum that a reality show like this should air. They think that the viewers are saturated with the Robertsons and all of the marketing associated with the Duck Dynasty and Duck Commander brands. Let’s face it, Duck Dynasty did seem to be everywhere one turned just a few short weeks ago.
Others are saying that Phil Robertson’s comments about homosexuality have caused the drop in the ratings. While it’s true that ratings did drop for this season’s premiere, the show maintained a healthy 8.5 million viewers for that episode, an enviable number for any cable TV show. Still others are saying that people are occupied with the Winter Olympics and they will return to Duck Dynasty after the Olympics are finished.
What do you think? Why are Duck Dynasty ratings dropping so low? Leave your comments below.